A Story of Sweet Success
For more than 70 years, the DQ system's
recipe for success has been simple. It's been a combination of
hardworking people who own and operate restaurants, and great-tasting
food and tempting treats served in our establishments.
Our phenomenal story began with the 10-cent sale
of a then unnamed product on August 4, 1938, in Kankakee, Illinois. A
father and son partnership in Green River, Illinois, had been
experimenting with a soft frozen dairy product for some time. They
contacted Sherb Noble, a good friend and customer, who agreed to run the
"all you can eat" trial sale at his walk-in ice cream store. Within two
hours, he dished out more than 1,600 servings of the new dessert.